Bibliograph

Digital business transformation, how established companies sustain competitive advantage from now to next, Nigel Vaz

Type

Label

Digital business transformation, how established companies sustain competitive advantage from now to next, Nigel Vaz

Language

eng

Index

index present

Literary Form

non fiction

Main title

Digital business transformation

Oclc number

1198088519

Responsibility statement

Nigel Vaz

Sub title

how established companies sustain competitive advantage from now to next

Summary

"Digital business transformation is a hot topic, and Publicis Sapient has been helping to digitally transform clients? businesses for 30 years. This book explains how to combine strategy, experience, engineering, data, and agile to produce stronger digital business outcomes. The book will include examples of the challenges faced by globally respected organizations to determine if they are going to defend, differentiate or disrupt themselves and understand which approach will yield successful outcomes, in the short medium and longer term and how leaders can de-construct decision-making across every level of an organization once they embark on this journey"--, Provided by publisher

Classification