Incoming Resources
- The product manager's handbook, Linda Gorchels
- The marketing plan handbook, develop big-picture marketing plans for pennies on the dollar, Robert W. Bly
- This is marketing, Seth Godin
- Selling the invisible, a field guide to modern marketing, Harry Beckwith
- The next evolution of marketing, connect with your customers by marketing with meaning, Bob Gilbreath
- Everything I know about marketing I learned from Google, Aaron Goldman
- Small business marketing for dummies, by Barbara Findlay Schenck
- Kiss, bow, or shake hands, sales and marketing, the essential cultural guide--from presentations and promotions to communicating and closing, by Terri Morrison, Wayne A. Conaway
- Behind the cloud, the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry, Marc R. Benioff, Carlye Adler