Bibliograph

The referral engine, teaching your business how to market itself, John Jantsch

Type

Label

The referral engine, teaching your business how to market itself, John Jantsch

Language

eng

Index

index present

Literary Form

non fiction

Main title

The referral engine

Oclc number

466335762

Responsibility statement

John Jantsch

Sub title

teaching your business how to market itself

Table Of Contents

The realities of referral -- The qualities of referral -- The path to referral -- The referral system view -- Your authentic strategy -- Content as marketing driver -- Convergence strategies -- Your customer network -- The strategic partner network -- Ready to receive -- Referral-specific campaigns -- Snack-sized suggestions -- Workshop

Classification