Burlington Public Library MA

The gold in the rings, the people and events that transformed the Olympic Games, Stephen R. Wenn and Robert K. Barney

eng

Includes bibliographical references and index

contains biographical information

government publication of a state province territory dependency etc

illustrations

index present

non fiction

The gold in the rings

bibliography

1096515089

Stephen R. Wenn and Robert K. Barney

Sport and society

the people and events that transformed the Olympic Games

"Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and decision-making acumen of four International Olympic Committee (IOC) presidents: Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge. Blending biography with historical storytelling, the authors explore the evolution of Olympic commercialism from Brundage's uneasy acceptance of television rights fees through the revenue generation strategies that followed the Salt Lake City bid scandal to the present day. Throughout, Wenn and Barney draw on their decades of studying Olympic history to dissect the personalities, conflicts, and controversies behind the Games' embrace of the business of spectacle. Entertaining and expert, The Gold in the Rings maps the Olympics' course from paragon of purity to billion-dollar profits"--, Provided by publisher

Paul Helms versus Avery Brundage -- Melbourne, 1956 -- The Rome Formula -- Willi Daume and Munich, 1972's television legacy -- Los Angeles, 1984 -- "Total Olympic Programme" -- The broadcast marketing agreement -- The Salt Lake City bid scandal -- The European television market -- The 2009 Copenhagen IOC Session