Bibliograph

The facebook era, tapping online social networks to market, sell, and innovate, Clara Shih

Type

Label

The facebook era, tapping online social networks to market, sell, and innovate, Clara Shih

Language

eng

Index

no index present

Literary Form

non fiction

Main title

The facebook era

Oclc number

503049553

Responsibility statement

Clara Shih

Sub title

tapping online social networks to market, sell, and innovate

Table Of Contents

The fourth revolution -- The new social norms -- How relationships and social capital are changing -- Social networking across your organization -- Sales in the facebook era -- Customer service in the facebook era -- Marketing in the facebook era -- Innovation and collaboration in the facebook era -- Recruiting in the facebook era -- Step-by-step guide to social networking for business -- How to : develop your facebook era plan and metrics -- How to : build and manage relationships on the social web -- How to : engage customers with facebook pages and twitter -- How to : advertise and promote on the social web -- Social networking strategy -- Advice for small business -- Advice for nonprofits, healthcare, education, and political campaigns -- Corporate governance, strategy, and implementation -- The future of social business

Classification