Bibliograph

Social media analytics, effective tools for building, intrepreting, and using metrics, Marshall Sponder

Type

Label

Social media analytics, effective tools for building, intrepreting, and using metrics, Marshall Sponder

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Social media analytics

Nature of contents

bibliography

Oclc number

692290336

Responsibility statement

Marshall Sponder

Sub title

effective tools for building, intrepreting, and using metrics

Table Of Contents

The conundrum of social media: where's the ROI? -- Targeting your customers: using data to find your customer -- Tracking international: multicultural social media -- Online social intelligence: extracting signal from noise -- Friends, fans, and followers: determining their worth -- Influence: finding it and measuring it -- Scorecarding: collecting and understanding social media data -- Advanced social analytics: implementation and monitoring scorecards -- Going beyond monitoring: content creation and content tracking -- Monitoring tools and technologies: the limits of what we can collect -- Convergence: mashing up data from disparate sources -- Where we're going: the future of social media analytics and monitoring

Classification