Bibliograph

Maximum influence, the 12 universal laws of power persuasion, Kurt W. Mortensen

Type

Label

Maximum influence, the 12 universal laws of power persuasion, Kurt W. Mortensen

Language

eng

Bibliography note

Includes bibliographical references (p. 221-232) and index

Index

index present

Literary Form

non fiction

Main title

Maximum influence

Nature of contents

bibliography

Oclc number

54103759

Responsibility statement

Kurt W. Mortensen

Sub title

the 12 universal laws of power persuasion

Table Of Contents

Introduction -- The power of persuasion -- The twelve universal laws of power persuasion -- The law of dissonance -- The law of obligation -- The law of connectivity -- The law of social validation -- The law of scarcity -- The law of verbal packaging -- The law of contrast -- The law of expectations -- The law of involvement -- The law of esteem -- The law of association -- The law of balance -- Your pre-persuasion checklist -- Epilogue

Classification