Consumer behavior
Label
Consumer behavior
Name
Consumer behavior
Focus
Actions
Incoming Resources
- Subject of14
- The inner lives of markets, how people shape them--and they shape us, Ray Fisman and Tim Sullivan
- Predictably irrational, the hidden forces that shape our decisions, Dan Ariely
- Social media marketing:, a beginners guide to leveraging Facebook, Twitter, Instagram, and YouTube to become an influencer and grow your business!/, Michael Hanes
- The aisles have eyes, how retailers track your shopping, strip your privacy, and define your power, Joseph Turow
- Nudge, improving decisions about health, wealth, and happiness, Richard H. Thaler, Cass R. Sunstein
- The antisocial network, the GameStop short squeeze and the ragtag group of amateur traders that brought Wall Street to its knees, Ben Mezrich
- Cool, how the brain's hidden quest for cool drives our economy and shapes our world, Steven Quartz and Anette Asp
- Nudge, improving decisions about health, wealth, and happiness, Richard H. Thaler, Cass R. Sunstein
- Small data, the tiny clues that uncover huge trends, Martin Lindstrom
- Social media marketing for dummies, Shiv Singh and Stephanie Diamond
- The digital seeker, a guide for digital teams to build winning experiences, Raj K. De Datta
- Stuffocation, why we've had enough of stuff and need experience more than ever, James Wallman
- Contagious, why things catch on, Jonah Berger
- The four, the hidden DNA of Amazon, Apple, Facebook, and Google, Scott Galloway
Outgoing Resources
- Focus1