One click., Jeff Bezos and the rise of Amazon.com, by Richard L. Brandt, MP3-CD
Type
Label
One click., Jeff Bezos and the rise of Amazon.com, by Richard L. Brandt, MP3-CD
Language
eng
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
biography
Main title
One click.
Music parts
not applicable
Oclc number
752065800
Responsibility statement
by Richard L. Brandt
Sub title
Jeff Bezos and the rise of Amazon.com
Summary
An insightful look at how Amazon really works and how its founder and CEO makes it happen. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new market opportunities, from groceries to auto parts. He's a calculating machine, high energy, passionate, highly aggressive, and out to radically transform retail
Target audience
adult
Transposition and arrangement
not applicable
resource.version
MP3-CD